Partnership with Canadian Real Estate Association Brings Enhanced REALTOR.ca Experience to Nova Scotia
DARTMOUTH, NS--The Nova Scotia Association of REALTORS® (NSAR) and the Canadian Real Estate Association (CREA) are excited to announce a strategic partnership to enhance the user experience on REALTOR.ca in Nova Scotia.
CREA and NSAR have a long partnership history, through which NSAR became the first association in Canada to display sold data on REALTOR.ca. The success we saw from this project opened the door to more innovative possibilities.
REALTOR.ca is the No. 1 real estate platform in Canada (ComScore, 2022) and is owned and operated by CREA on behalf of REALTORS®. REALTOR.ca is supported by MLS® Systems across Canada, a vast resource of housing information, historical records, and consumer behaviour data.
New REALTOR.ca experience
Through this partnership, consumers will soon see additional information on properties that are for sale in Nova Scotia which makes it easier to follow a property through its marketing journey. The first change will see listings on REALTOR.ca highlighted with a new flag indicating when a property is Conditionally Sold. Additional data points and features will follow to enhance the user experience and transparency on the platform.
“Based on consumer demand and market trends, REALTOR.ca is shifting its focus from being listing-centric to a property-centric platform that puts more information in the hands of consumers while keeping REALTORS® at the heart of the transaction,” says Patrick Pichette, Vice President, REALTOR.ca. “Through strategic partnerships like this one, we can use REALTOR® generated data to ensure that the member-owned site and apps continue to meet user expectations, thus keeping REALTORS® top-of-mind with consumers.”
Consumers expect to make educated decisions during their real estate journey and these enhancements will ensure REALTOR.ca continues to be a reliable source of quality leads and business opportunities for REALTORS®.
“This partnership provides a unique opportunity to tailor the REALTOR.ca experience in Nova Scotia to better suit our members’ needs. This additional transparency will allow our members to stay competitive in their markets while better serving consumers,” says Roger Boutilier, NSAR’s Chief Executive Officer.
Contact: Tanya White, Communications Director